Tuesday, June 10, 2025
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Apple loses the highest spot within the world wearable band market

Fast. Identify the highest wearable band vendor on the planet for the primary quarter of this yr. Apple? BZZZZ. If you consider it, the reply is fairly straightforward to determine. Due to its low-priced Mi Band sequence, Xiaomi took the highest spot on this class which incorporates smartwatches and fewer purposeful wrist-worn gadgets. The Mi Band has been extraordinarily widespread because it was first launched again in 2014 priced at $14. The information was launched right now by Canalys.

One of many few Xiaomi merchandise simply out there within the U.S., the Mi Band stops wanting being a smartwatch however for the value it often delivers sufficient performance to maintain its place on the customer’s wrist. Personally, I bought the Mi Band 7 again in 2022.

For the primary quarter of 2025, Xiaomi shipped 8.7 million items, 44% extra items than it shipped throughout the identical quarter final yr. This allowed the Chinese language producer to surpass Apple with a number one 19% market share. The final time Xiaomi topped the charts was within the second quarter of 2021. The Apple Watch fell from the highest spot to second place as shipments rose a meager 5% from final yr’s preliminary quarter to 7.6 million timepieces. Apple’s market share was 16% throughout Q1.

Huawei shipped 36% extra wearable bands within the first quarter to complete proper behind Apple with 7.1 million items delivered. This efficiency enabled the corporate to stay in third place throughout the January-March interval with a 15% slice of the worldwide wearable band pie.

Samsung had one of the best efficiency throughout the quarter with its shipments hovering 74% to 4.9 million items. In developed nations, Samsung offered its premium smartwatches whereas in rising markets it relied on lower-priced mass-market gadgets. Samsung’s market share was 11% throughout the first quarter. Ending in fifth place was Garmin with its shipments rising 10% to 1.8 million items. The corporate’s world market share within the wristband trade got here to 4% in Q1.

Total, 46.6 million items had been shipped throughout the first quarter, up 13% year-over-year. Development was seen in all three classes: primary bands, primary watches, and smartwatches. Fundamental bands and primary watches led the way in which.

The outcomes of an attention-grabbing survey had been included within the report. It confirmed that the primary issue that patrons have a look at when figuring out whether or not to buy a smartwatch is the value of the system adopted by the battery life. The model was quantity 4, just under health-tracking options. The design and elegance of the timepiece got here in fifth.

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