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HomeCyber SecurityIntroducing Rip-off Tales: A McAfee Marketing campaign to Finish Rip-off Stigma

Introducing Rip-off Tales: A McAfee Marketing campaign to Finish Rip-off Stigma

When Gray’s Anatomy actor Chris Carmack and musician Erin Slaver tried to order customized patio cushions from what appeared like a reliable small enterprise, they thought they had been making a easy residence improve.

However after clicking and paying by way of a particular hyperlink, the cushions by no means arrived. Delays changed into excuses, messages went unanswered, and the vendor’s account finally disappeared—together with their cash.

It was a rip-off. And like so many others, they had been left pissed off, embarrassed, and uncertain of what to do subsequent.

Now, Chris and Erin are sharing their story—not simply to warn others, however to assist launch Rip-off Tales, a McAfee-led motion to finish the stigma round being scammed, remind folks that it will possibly occur to anybody, and assist preserve everybody safer on-line.

Actual Folks, Actual Tales

Scammers win once we keep silent. At McAfee, we consider talking out about your expertise is a courageous technique to help your group and assist others keep secure from scams.

Constructed-in partnership with FightCybercrime.orgthe Rip-off Tales motion invitations folks to share their rip-off experiences, finish the stigma round being scammed, and construct a extra knowledgeable, supportive group.

And Chris and Erin aren’t the one ones talking up. Our marketing campaign options tales from on a regular basis individuals who’ve been scammed—and at the moment are serving to others by sharing what occurred.

These scams occurred quick—and will occur to anybody. Each concerned ways that McAfee Rip-off Detector is designed to catch:

  • Brittanyan elementary college trainer, misplaced Taylor Swift tickets after clicking a phishing electronic mail that regarded like a ticket affirmation. Rip-off Detector may have flagged the e-mail as suspicious and warned her earlier than she engaged.
  • Corya wellness coach, tapped a convincing textual content that seemed to be from his cell supplier. Nearly immediately, scammers hijacked his quantity and shut him out of his accounts. Rip-off Detector’s textual content scanning may have alerted him to the malicious hyperlink earlier than he clicked.
  • Henrya school pupil, was tricked by a pretend live performance ticket vendor on social media. The message regarded pressing and actual—however Rip-off Detector may have flagged the textual content as suspicious as a result of frequent rip-off language and strain for quick fee, earlier than it reached him.
  • Bradleya sleep-deprived new dad, obtained a threatening name from somebody posing because the IRS. Once they adopted up with a phishing electronic mail, he panicked—and despatched almost $1,000. Rip-off Detector may have flagged the impersonation and helped him pause earlier than appearing.

These tales are highly effective reminders that rip-off prevention begins with consciousness. And when folks share what occurred, it helps others acknowledge purple flags and really feel much less alone.

Why We Partnered With FightCybercrime.org

FightCybercrime.org is a nonprofit devoted to serving to folks acknowledge, report, and get better from cybercrime. Their instruments, academic supplies, and survivor help community make them a really perfect associate in our mission.

Along with FightCybercrime.org, we’ll be increasing on-line security schooling —and serving to extra folks get better from scams with actual help.

As a part of our collaboration, McAfee is donating $50,000 value of safety merchandise to people going by way of FightCybercrime.org’s restoration applications and to the employees and volunteers who help them on daily basis.

Let’s Finish the Stigma, Collectively

At McAfee, we consider that rip-off safety isn’t nearly instruments—it’s about empowering folks with information and help. And that begins by ending the stigma.

Rip-off Tales is right here to alter the narrative—from disgrace to energy. With assist from public figures like Chris and Erin, and courageous people throughout the nation, we’re turning painful moments into teachable ones—and serving to everybody keep safer on-line.

Tips on how to Get Concerned

McAfee is accumulating rip-off tales and inspiring folks to share their experiences on social media utilizing #MyScamStory and #KeepItReal.

  • Use #MyScamStory and #KeepItReal on social media
  • Observe alongside as we amplify survivor voices and assist others keep safer

Study extra and be part of the motion at www.mcafee.com/en-us/scam-stories.

Nobody ought to really feel alone or ashamed after being scammed. And the extra we discuss scams, the tougher it’s for scammers to succeed.

Rip-off Tales is right here to alter the narrative—from disgrace to energy.

Introducing McAfee’s Rip-off Detector

Get all-in-one safety towards textual content, electronic mail, and video scams.


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