Final yr, Amazon earned 23.6 % extra from advertisements in Germany, whereas the corporate’s whole income within the nation grew by ‘solely’ 8.7 %. Amazon continues to capitalize on its attain, outpacing its opponents.
In 2024, Amazon generated a report 3.62 billion euros in promoting income in Germany, in line with the annual figures of Amazon On-line Germany GmbH. The earlier yr, income amounted to 2.93 billion euros.
Retail media as a progress engine
The 23.6 % progress follows a yr (2023) wherein promoting income grew by 20 %. This highlights the significance of retail media as a key progress driver for the corporate. For comparability, Amazon’s promoting income in Germany will not be far behind the whole income of the net division retailer Otto (4.4 billion euros final yr), Historically, that is the principle competitor within the German ecommerce market.
Amazon’s advert income approaches Otto’s whole income
Amazon now derives over 9 % of its income in Germany from promoting. The corporate is taken into account a pioneer in relation to promoting advert area on its market. Worldwide, Amazon generated 56.2 billion {dollars} in promoting income final yr, together with income from Prime Video Advertisements, for instance. The one firms forward of Amazon within the digital promoting market are Alphabet and Meta, the mum or dad firms of Google and Fb.
Amazon in Germany
Amazon is the clear market chief in ecommerce in Germany. Final yr, its whole income within the nation amounted to 39.6 billion euros, a progress of 8.7 %. This implies the American large grew sooner than the general market. Nevertheless, Amazon, like in lots of different international locations, faces quickly rising opponents from China, equivalent to Temu and Shein. To counter this, Amazon launched the low-budget buying vacation spot Amazon Haul in Germany final week, following its introduction in the US and the UK.
